Digital Marketing & Branding
Sandoval for Arizona
Political Campain | Industry: Politics
The challenge
Running in a deeply divided district, Mariana Sandoval faced strong distrust and low awareness. Our challenge was to build a unifying brand that could resonate across political lines and foster real connection.
My role & approach
I led the campaign’s branding and messaging strategy, centering community and inclusivity.
Key actions:
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Built a bilingual content system to expand reach
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Leveraged personal storytelling and community testimonials to build trust
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Created informational resources to drive civic engagement and education
🧠 What this taught me: A successful message isn't about changing minds — it's about meeting people where they are and building connection through relevance and honesty.
The results
📈 +203% growth in platform visibility
🗳️ Sandoval won her 2022 election and remains the most-voted Democratic candidate in district history
💬 The campaign became a trusted local source for civic education and empowerment
Visual References
