Brand Strategy & Community Engagement
Code 3
Industry: Emergency Vehicle Lighting
The challenge
The brand had fallen behind competitors and suffered from low trust — especially among its core audience: law enforcement.
My role & approach
I led a brand repositioning effort grounded in authentic customer feedback and digital responsiveness.
Key actions:
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Conducted deep social listening in forums and communities
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Identified key issues in support and perception
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Launched a social media-based tech support program
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Discovered and activated collector communities for brand growth
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🧠What this taught me: Brand loyalty starts where marketing ends — in product experience, response time, and community connection.
The results
📈 +47% increase in social engagement across owned channels within six months
🔧 25% reduction in tech support response time by implementing proactive monitoring and outreach
🧠Identified and activated a new collector market, resulting in a 12% boost in direct sales of legacy products
💬 Brand sentiment shifted from neutral to positive in online forums and niche user groups
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✅ This initiative not only improved perception among our core audience, but also unlocked new revenue streams — all driven by listening, responsiveness, and digital community strategy.
The receipts
