Social Media Marketing & Branding
Fountain of Beauty
Beauty Startup | Industry: Beauty/B2C
The challenge
The brand lacked a clear identity and was getting lost in a sea of trend-based content. We needed to elevate its presence to attract premium clientele and distinguish it from local competitors.
My role & approach
I built a new digital strategy anchored in simplicity, minimalism, and elevated storytelling.
Key actions:
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Created a brand identity inspired by timeless beauty
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Developed a two-year marketing roadmap with a scalable budget
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Trained the founder in digital tools and content best practices
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🧠What this taught me: Simplicity doesn’t mean basic — it means precise, intentional, and confident.
The results
📈 +38% increase in sales within the first few months
💄 Elevated brand visibility and positioning
🌟 Client is now the personal beauty tech for influencer Bramty
Visual References
