Social Media Marketing & Content Strategy

In Time Tec

SaaS company located in Meridian, Idaho. | Industry: Technology/Agriculture/B2B

The challenge

In Time Tec lacked a unified digital strategy and brand consistency, creating confusion among followers and prospects. The goal was to establish a strong digital foundation and cohesive messaging across channels.

My role & approach

As Content Marketing Manager, I acted as both strategist and implementer — leading the creation of a comprehensive brand system, orchestrating content across web, social, and paid channels, and collaborating with executives and developers to modernize the brand’s digital presence.

Key actions:

Introduced a brand book to drive consistency
Launched a global brand extension with unified storytelling
Designed and executed full-funnel B2B content + campaigns
Balanced practicality with creative depth to align strategy and delivery

🧠 What this taught me: Clarity scales. Building the right structure up front fuels better collaboration, more creative freedom, and stronger outcomes.

The results

📈 +426% platform growth in one year
💬 Boosted brand engagement and lead quality
💰 Delivered measurable ROI and new B2B partnerships through paid campaigns

✅ This experience helped me bridge technical and creative teams while owning both strategy and execution — and shaped how I now lead systems that scale.

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